Content that taps into happiness spreads more quickly than content that elicits other emotions. The same is true for content marketing, too. Marketing campaigns that use emotional ads perform twice as well as those that rely on rational content. This is called emotional marketing and is an entire strategy designed around tapping into the basic emotions of human beings.Īnd when done well, customers will act out of instinct rather than rational thinking. Instead, they are best used when you can evoke certain feelings in your customers that compel them to make a purchase. Just because I'm about to give you a list of high converting powerful words that sell, it doesn't mean that you can sprinkle them all throughout your website in hopes of tricking your customers into making a purchase.īecause these words play on four basic emotions: happiness, sadness, fear, and anger.Īnd if you toss these emotion-based words in randomly, without the right context, or against your brand personality, then they could do the exact opposite of what you're hoping for. Understanding the role of emotions in Content Marketing
USE YOUR WORDS COMMERCIAL HOW TO
Human beings are funnily predictable and so once you understand how to navigate their emotions in your marketing campaigns, you will be well on your way to growing your business (and sales). Multi-million dollar marketing teams and small business owners alike use these words.īecause they work. They will be the determining factor in every step of the way through the customer cycle, from getting them to your site via the search engines to adding a product to their cart via the product descriptions.Įvery part of the customer experience can be influenced by your word choice, so choose very wisely.Īnd luckily for you, I've got all of the most powerful, high-converting words for you right here words that stoke emotion and urge action and ultimately, words that sell. The words that you use on your website are extremely important.
So how do you make sure that your shop gets that coveted click?Īnd, more importantly, how do you get her to notice your shop or product before any others? So fast that even she doesn't know how or why she does it. The customer is searching for the perfect product and after all of your hard work and strategic search engine optimization, she comes across your online shop.īut it's buried in a list with nine other shops, all of which are fighting for her fleeting attention, hoping to get that invaluable click.Īnd that click happens fast.
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